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ActivateOrLaunch(appName, appExe, appPath)
{
    if WinExist("ahk_exe " . appExe)
    {
        WinActivate
    }
    else
    {
        SplashTextOn, , , Launching %appName%
        Run, %appPath%
        WinWait, ahk_exe %appExe%
        SplashTextOff
    }
}

; Hot string is Ctrl+;
; Then it reads the next two characters typed and, if a match is found, launches or activates the matching entry.
; Just keep chaining else ifs to add more programs.
; This is a sample of what I might use.

; There's a bug that I haven't bothered to fix: if the specified program / path can't be found, the splash text
; message stays up until reloading the running AHK script.

^`::
Input, TextEntry1, L1,{Esc}{Enter}{F1}{Down}{Up}
endKey = %ErrorLevel%

Input, TextEntry2, L1 T1,{Esc}{Enter}
timeout = %ErrorLevel%

entry = %TextEntry1%%TextEntry2%

if (entry = "sa")
{
    WinActivate, ahk_exe slack.exe
}
else if (entry = "ss") {
    WinActivate, ahk_exe Ssms.exe
    return
}
else if (entry = "lp") {
    ActivateOrLaunch("LINQPad", "LINQPad.exe", "C:\Program Files (x86)\LINQPad5\LINQPad.exe")
    return
}
else if (entry = "bc") {
    ActivateOrLaunch("Beyond Compare", "BCompare.exe", "C:\Program Files\Beyond Compare 4\BCompare.exe")
    return
}