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<!-- CMS > Pages > [Select your CMS Page] > Design > Layout Update XML -->

<!-- removing default page heading block -->
<reference name="content">
    <remove name="page_content_heading" />
</reference>

<!-- defines new root template;add new page head block -->
<reference name="root">
    <action method="setTemplate">
        <template>custom/page/cms_1column.phtml</template>
    </action>
     <block type="core/template" name="cms_page_heading" as="cms_page_heading" template="cms/content_heading.phtml"/>
</reference>