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<!-- template/catalog/product/view.phtml -->
<!-- Pinterest Button -->
<?php
    $_pinlink['url'] = $_product->getProductUrl();
    $_pinlink['media'] = $_product->getImageUrl();
    $_pinlink['description'] = $_product->getShortDescription();
?>
<a href="http://pinterest.com/pin/create/button/?<?php echo http_build_query($_pinlink) ?>" class="pin-it-button" count-layout="horizontal"></a>
<script type="text/javascript" src="//assets.pinterest.com/js/pinit.js"></script>