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// normal text field attribute
<?php echo $_helper->productAttribute($_product, $_product->getCustomAttributeName(), 'custom_attribute_name') ?> 

example: <?php echo $_helper->productAttribute($_product, $_product->getLearnMore(), 'learn_more') ?>


// drop down attribute
<?php $attribute = $_product->getResource()->getAttribute('product_size');
	if ($attribute) {
		echo $attribute->getFrontend()->getValue($_product);
	} ?>