Use autocard popups for webiste From http://archive.wizards.com/Magic/magazine/article.aspx?x=mtgcom/arcana/172
<script language="Javascript"> function WizardsAutoCard (cardname) { windowName = "WotCWindow"; params = "toolbar=0, location=0, directories=0, status=0, menubar=0, scrollbars=0, resizable=0, width=450, height=400"; win = window.open("http://www.wizards.com/magic/autocard.asp?name="+cardname, windowName, params); }</script>
//then call using this
<a href="javascript:WizardsAutoCard('Call of the Herd');">
Call of the Herd
</a>