roshanoracle
11/4/2019 - 5:01 PM

Compare The Marketing (CTM) : iOS/Android Pixel Syntax

<!-- Syntax -->
"https://tags.bluekai.com/site/38296?idfa={enteridfa}&phint=e_id_m={MD5HASHEDEMAIL}&phint=e_id_s={sha-256 hashed email}"

<!-- Example* -->
"https://tags.bluekai.com/site/38296?idfa=C0C2A40C-109D-4AE8-B8F7-4745DAF30D09&phint=e_id_m=5ab2d0ded79e7c10539a18656992f348&phint=e_id_s=c6c14772f269bed1161d4350403f4c867c749b3cce7abe84c6d0605068cd8a87"

<!-- Syntax -->
"https://tags.bluekai.com/site/38297?adid={enteradid}&phint=e_id_m={MD5HASHEDEMAIL}&phint=e_id_s={sha-256 hashed email}"

<!-- Example* -->
"https://tags.bluekai.com/site/38297?adid=C0C2A40C-109D-4AE8-B8F7-4745DAF30D09&phint=e_id_m=5ab2d0ded79e7c10539a18656992f348&phint=e_id_s=c6c14772f269bed1161d4350403f4c867c749b3cce7abe84c6d0605068cd8a87"

<!-- Notes

*for dummy calls, just replace "38297" with XXXXX and the request will fail an data won't make it to Oracle
- NEVER send a undefined/null/empty string value for e_id_s or e_id_m - the DMP will store that value as an ID and reduce match rates
-->