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prepareAdformTracking = function () {

            $doc.Req('https://track.adform.net/serving/scripts/trackpoint/',
            function() {
                if ( body.is('.home') )
                {
                    adf.track(127042,2644052);
                }
                else if ( $('.co.receipt, .co.reciept').length )
                {
                    var sum = $.trim( $('.total > span').text() );
                    if ( sum.length ) {
                        adf.track(127042,2644062,{'sales': sum.replace(/[\D]+/g, '')});
                    }
                }
                else
                {
                    var retName = '',
                        pTitle = $.trim(document.title),
                        pageId = $.trim( pTitle.split(' | ')[0] ),
                        sectName = $.trim( $('.snav h2.boxhead').text() ),
                        subSect = !!($('.snav .level1 > li.current > a').length) ? $.trim( $('.snav .level1 > li.current > a').text() )
                                                                                 : $.trim( $('.snav .level1 > li.parent  > a').text() );

                    // assumes there always are sectName & subSect (except on .home)
                    retName += '|' + sectName + '|' + subSect + (( pageId !== subSect ) ? ('|' + pageId ) : '');
                  
                    adf.Params.PageName = encodeURIComponent('kvittun');
                    adf.Params.Divider = encodeURIComponent('|');
                    adf.track(127042);
                }
            });
            
          }