Cacher is the code snippet organizer for pro developers

Four components to GA
1. Collection
2. Configuration 
3. Processing 
4. Reporting

  Website
  For collecting GA data, place a piece of javascript code on all of your pages.

  Mobile
  The process of collecting GA data for a mobile application is very similar to websites, however there are few differences:
  1. Different implementation based on Operating System
  2. Rather than automatically capturing data on page-views, mobile application collects data after each activity
   you must add extra code for each activity you want to track
  3. Mobile "hits" from offline devices can be stored and dispatched to GA when the device reconnects

Processing
It converts raw collected data into something more useful, taking into account configuration settings. Once processed, the data is saved into the database.



Audience Reports
--insights to see characteristics of your audience
--who they are
--what devices they are using
--what their interests are
--what their location is

Acquisition Reports
-Reveal where your users are coming from
-outline their behavior on the site after they arrive
-any conversion pattern (how they navigated the site, before conversion)

Behaviour Reports
- How users interact with your website

Conversion Reports 
- demonstrate how all your channels work together