Find array value by ID
https://stackoverflow.com/questions/2970768/find-array-value-using-key
<?php
$product_label = $_product->getData('brand_label'); // 5
$brands = array(
'5' => 'Argo',
'4' => 'Cannon',
'3' => 'Forus',
'15' => 'Icare',
'16' => 'Kowa',
'7' => 'Optomol',
'8' => 'Potec',
'9' => 'Reichert',
'9' => 'Sonomed Escalon',
'11' => 'Shin-Nippon',
'12' => 'Tomey',
'13' => 'Vissio',
'14' => 'Hans Heiss',
'6' => 'Welch Allyn'
) ;
$key = $product_label ;
// now echo the value by key : $brands['5']
?>
<img src="<?php echo $_product->getData('brand'); ?>" alt="<?php echo $brands[$key] ; ?>">