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<?php

add_filter( 'wpmem_username_link_str', 'my_username_link_str', 10, 2 );
function my_username_link_str( $str, $link ) {
	return "<a href=\"$link\">Retrieve Username</a>";
}

<?php

add_filter( 'wpmem_sb_reg_link_str', 'my_sb_reg_link_str', 10, 2 );
function my_sb_reg_link_str( $str, $link ) {
	return "<a href=\"$link\">Register Here.</a>";
}

<?php

add_filter( 'wpmem_sb_forgot_link_str', 'my_sb_forgot_link_str', 10, 2 );
function my_sb_forgot_link_str( $str, $link ) {
	return "<a href=\"$link\">Reset Password.</a>";
}

<?php

add_filter( 'wpmem_reg_link_str', 'my_reg_link_str', 10, 2 );
function my_reg_link_str( $str, $link ) {
	return "<a href=\"$link\">New Users Register Here.</a>";
}

<?php

// Changes the WP-Members register link wherever it is used (main body & sidebar)

add_filter( 'wpmem_reg_link', 'my_reg_link' );
function my_reg_link( $link ) {
  return wp_registration_url();
}

<?php

add_filter( 'wpmem_forgot_link_str', 'my_forgot_link_str', 10, 2 );
function my_forgot_link_str( $str, $link ) {
	return "<a href=\"$link\">Forgot your password?</a>";
}

<?php

// Changes the WP-Members forgot password link wherever it is used (main body & sidebar)

add_filter( 'wpmem_forgot_link', 'my_forgot_link' );
function my_forgot_link( $link ) {
  return wp_lostpassword_url();
}