hari-p
10/5/2015 - 11:08 PM

Google Analytics

Google Analytics

Google Analytics
Basic tracking (out of the box)
•	Total time a user spends on the site
•	The time a user spends on each page and in what order those pages were visited.
•	What internal links were clicked (based on the URL of the next page view).
•	The geographic location of the user.
•	What browser and operating system are being used.
•	Screen size and whether Flash or Java is installed.
•	The referring site.

Event tracking 
•	Define and track events. E.g. 
–	how many times a video is played.
–	track downloads
–	track how many times AJAX elements embedded on a page have been clicked
–	more info: https://support.google.com/analytics/answer/1033068 



Other tracking options
•	Social interactions – clicks on Facebook Like button/Google+/Twitter/LinkedIn can be tracked
•	User timings – allows developers to measure latency, or time spent, making AJAX requests and loading web resources
•	Exception tracking – any error messages or crashes can be tracked
•	Enhanced Link Attribution – differentiate between multiple links to the same URL on a single page by using link element IDs
•	Search keywords tracking – track the various searches performed by end users on the website

Links
•	https://developers.google.com/analytics/devguides/collection/analyticsjs/how-analyticsjs-works 
•	https://support.google.com/analytics/answer/1012264?hl=en (Site Search)