Google Analytics
Google Analytics
Basic tracking (out of the box)
• Total time a user spends on the site
• The time a user spends on each page and in what order those pages were visited.
• What internal links were clicked (based on the URL of the next page view).
• The geographic location of the user.
• What browser and operating system are being used.
• Screen size and whether Flash or Java is installed.
• The referring site.
Event tracking
• Define and track events. E.g.
– how many times a video is played.
– track downloads
– track how many times AJAX elements embedded on a page have been clicked
– more info: https://support.google.com/analytics/answer/1033068
Other tracking options
• Social interactions – clicks on Facebook Like button/Google+/Twitter/LinkedIn can be tracked
• User timings – allows developers to measure latency, or time spent, making AJAX requests and loading web resources
• Exception tracking – any error messages or crashes can be tracked
• Enhanced Link Attribution – differentiate between multiple links to the same URL on a single page by using link element IDs
• Search keywords tracking – track the various searches performed by end users on the website
Links
• https://developers.google.com/analytics/devguides/collection/analyticsjs/how-analyticsjs-works
• https://support.google.com/analytics/answer/1012264?hl=en (Site Search)