Adding a Tag to GTM

• Most providers will have a pre-built tag so that inserting the custom html won't be necessary.

Steps

• Example for creating a LinkedIn Insight Tag
• Go to tagmanager.google.com and sign in.
• Click on your account and then your container.
• In the New Tag box, click Add a new tag.
• In the Choose Product section, click on the LinkedIn logo.
• Complete the Partner ID field.
• Add a tag-firing rule. For all pages, check the box next to All Pages.
• Select Create Tag.
• Click Publish in the upper right.

If there is no pre-built option...

• New Tag -> Add a new tag
• Tag Type: Custom -> Custom HTML
• Insert the javascript code
• Add the trigger
• Save and publish