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function wc_custom_user_redirect( $redirect, $user ) {
	// Get the first of all the roles assigned to the user
	$role = $user->roles[0];
	$dashboard = admin_url();
	$myaccount = get_permalink( wc_get_page_id( 'myaccount' ) );
	if( $role == 'administrator' ) {
		//Redirect administrators to the dashboard
		$redirect = $dashboard;
	} elseif ( $role == 'shop-manager' ) {
		//Redirect shop managers to the dashboard
		$redirect = $dashboard;
	} elseif ( $role == 'editor' ) {
		//Redirect editors to the dashboard
		$redirect = $dashboard;
	} elseif ( $role == 'author' ) {
		//Redirect authors to the dashboard
		$redirect = $dashboard;
	} elseif ( $role == 'customer' || $role == 'subscriber' ) {
		//Redirect customers and subscribers to the "My Account" page
		$redirect = $myaccount;
	} else {
		//Redirect any other role to the previous visited page or, if not available, to the home
		$redirect = wp_get_referer() ? wp_get_referer() : home_url();
	}
	return $redirect;
}
add_filter( 'woocommerce_login_redirect', 'wc_custom_user_redirect', 10, 2 );