It's a little confusing to get used to this, but submodules are not on a branch. They are, like you say, just a pointer to a particular commit of the submodule's repository.
This means, when someone else checks out your repository, or pulls your code, and does git submodule update, the submodule is checked out to that particular commit.
This is great for a submodule that does not change often, because then everyone on the project can have the submodule at the same commit.
If you want to move the submodule to a particular tag:
cd submodule_directory git checkout v1.0 cd .. git add submodule_directory git commit -m "moved submodule to v1.0" git push
Then, another developer who wants to have submodule_directory changed to that tag, does this
git pull git submodule update
git pull changes which commit their submodule directory points to. git submodule update actually merges in the new code.