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Emotional motivation and careful moves on the one hand, excellence in key financial indicators on the other. What is the “personality” of female entrepreneurship? In Greece, the penetration rate of women entrepreneurship rose to 25.1% in 2020, increased by 5.5 percentage points compared to 2015. For the same six years, a 28% increase was recorded in the participation of women in high-ranking positions in the Greek corporate sector.

In fact, according to the latest ICAP study, women run micro-enterprises with less than 9 employees at a rate of 25.8% or small enterprises with 10-49 employees at a rate of 21.5%. The highest percentage of participation is found in companies with an annual turnover of less than 2 million euros (26.9%).

Women entrepreneurs excel in efficiency

Women’s entrepreneurship and gender performance in management are mapped by ICAP and Focus-Bari surveys conducted on behalf of Vodafone. In a comparative analysis of the key financial figures (2019) of very small enterprises controlled or managed by 1,262 women and 5,051 men, ICAP recorded 10 key financial factors in which women excel. Among them, companies headed by women showed in 2019 a higher rate of return on capital (5.36%) compared to those run by men (4.3%). This is in fact true for all the sub-sectors examined, ie trade, industry, services, tourism, insurance.

According to ICAP analysis, women who lead companies have a special ability to use their capital and make profits, pay special attention to maintaining the profitability of their businesses at high levels and enhance their liquidity. They are distinguished by dedication, consistency, insight, discipline and self-sufficiency, elements that lead them to focus on the continuous development and minimization of the debt dependence of the companies they lead.