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https://wp-types.com/forums/topic/create-multiple-versions-of-archive-product-php/

in /themes/yourthemename/woocommerce there will be a file called archive-product.php with 
its taxonomy: taxonomy-product_cat.php   which is used for all taxonomies
this file displays the template header title section

to override it, create new taxonomies:

taxonomy-product_cat-fish.php
taxonomy-product_cat-seafood.php
taxonomy-product_cat-shrimp.php

with their respective archive templates:

archive-product-fish.php
archive-product-seafood.php
archive-product-shrimp.php