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function generateSlug (value) {
  // 1) convert to lowercase
  // 2) remove dashes and pluses
  // 3) replace spaces with dashes
  // 4) remove everything but alphanumeric characters and dashes
  return value.toLowerCase().replace(/-+/g, '').replace(/\s+/g, '-').replace(/[^a-z0-9-]/g, '');
};