Cacher is the code snippet organizer for pro developers

запись в базу нативным sql-ом
$writeConnection = Mage::getSingleton('core/resource')->getConnection('core_write');
$table = $resource->getTableName('catalog/product');

$currentTime = date('Y-m-d H:i:s', time());
$query = "UPDATE {$table} SET column = column + 1 WHERE updated_at = {$currentTime}";
$writeConnection->query($query);