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High-value, low-complexity items can be considered “easy wins” or “low-hanging fruit” and should definitely be considered for your product roadmap. However, a common pitfall is to only prioritize these features, at the expense of your high-value, high-complexity features.

High-value, high-complexity items are typically larger strategic initiatives that will require a lot of effort and time—but will ultimately be worth the hard work and pay enormous dividends in the long run. One way to approach these features might be to consider whether it's possible to break them down into simpler, less complex tasks.

Low-value, low-complexity items might or might not be worth your time eventually, but definitely should not prioritized above your high-value features. You can always revisit these features in a later development cycle or consider alternate approaches that might make them higher value.

Low-value, high-complexity items should be deprioritized or reconsidered altogether.