Redirect to product using the URL Rewrite Management option in Magento Admin
reference: http://stackoverflow.com/questions/6871611/directly-go-to-product-detail-page-on-click-of-a-category-in-the-nav-bar In Magento Admin: 1) Select from menu bar Catalog > URL Rewrite Management. 2) Click on the Add URLRewrite button. 3) Select the category you want to redirect from. 4) Make a note of the ID Path (e.g.: category/10) and the Request Path (e.g.: flowerpots.html) 5) Repeat steps 1 & 2, but this time select Custom from the Create Urlrewrite dropdown box. 6) Enter the values in each field: ID Path (from step 4) Request Path (from step 4) Target Path - enter path of your product (or the page you want to redirect to). example 1: for product url www.myswebsite.co.uk/flowers.html enter flowers.html. example 2: for product url www.myswebsite.co.uk/sale/garden/flowers.html enter sale/garden/flowers.html. 7) Select Redirect Permanent (301) from the Redirect dropdown. 8) Save. Now when the category is clicked on on your website it will re-direct to the product.