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<?php
/**
 * Display Custom Roles in WordPress Admin
 */
 
add_action('manage_users_custom_column',  'yanco_show_user_roles_column_content', 10, 3);
function yanco_show_user_roles_column_content($value, $column_name, $user_id) {
    global $wp_roles;

    $user = get_userdata( $user_id );
    $user_roles = '';

    if ( 'roles' == $column_name ) {

        if ( !empty( $user->roles ) && is_array( $user->roles ) ) {
            
            foreach ( $user->roles as $user_role ) {

                foreach ( $wp_roles->role_names as $wp_role => $wp_role_name ) {

                    if($user_role == $wp_role) {
                        $user_roles .= $wp_role_name;
                    }
                }
                
            }
        }

        return $user_roles;
    }

    return $value;
}