Show a different purchase button whether simple shipping is enabled or not
<?php
// if shipping enabled change the button text
if( get_post_meta( $post->ID, '_edd_enable_shipping', true ) ) {
echo edd_get_purchase_link( array( 'download_id' => get_the_ID(), 'text' => 'Paperback', 'class' => 'purchase button small' ) );
} else {
echo edd_get_purchase_link( array( 'download_id' => get_the_ID(), 'text' => 'PDF Download', 'class' => 'purchase button small' ) );
}