JS
/* and add this in style.css: */
.menu-text {
color: #fff;
vertical-align: top;
margin-left: 5px;
display: inline-block;
font-family: Lato, sans-serif;
}
@media only screen and (min-width: 1231px) {
.menu-text {
margin-top: 2px;
}
}
// Before: ambiance hamburger menu
// After: ambiance hamburger menu followed by word "MENU"
// Edit js/effects.js.
// Replace
$(".nav-primary .genesis-nav-menu").addClass("responsive-menu").before('<div id="responsive-menu-icon"></div>');
// with
$(".nav-primary .genesis-nav-menu").addClass("responsive-menu").before('<div id="responsive-menu-icon"><span class="menu-text">MENU</span></div>');