Cacher is the code snippet organizer for pro developers

Sign Up

• Link to sign up
• Once you have added the name and accepted the terms, you will be able have access to the Google Site Tag (gtag.js)

Copy and paste this code as the first item into the of every webpage you want to track.

Collecting Data

• Convention: create 3 views:
  • Master: Main view for the majority of your analysis
  • Test: Test filters freely without worrying about affecting your data
  • Raw: Raw unfiltered data (once filtered cannot be reverse to raw, good for double checking data)

Google Test Account Demo

• Google google analytics test account
• Should be the 1st link, scroll down and then click access

Metrics and Dimensions

Metrics

• Measure date
• Quantitative
• Examples include pageviews, average load time, sessions, users, bounce rate and conversion rate

Dimensions

• Describe data
• Qualitative
• Ways of grouping metrics: page, device type, campaign type, country, landing page, browser

Segmentation

• Very advanced search filter based on your own criteria
• Top of page: Add Segment
  • Give name and enter criteria