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CModule::IncludeModule('iblock');
$arProperty = [
	'PROPERTY_NAME' => '',
];
$arFields = [
	'ACTIVE' => 'Y',
	'IBLOCK_SECTION_ID' => false,
	'PROPERTY_VALUES' => $arProperty,
	'IBLOCK_ID' => 0,
	'NAME' => 'Название элемента',
];
$newElement = new CIBlockElement();
$addResult = $newElement->Add($arFields); //https://dev.1c-bitrix.ru/api_help/iblock/classes/ciblockelement/add.php
if (!$addResult) {
	throw new Exception('Ошабка при добавление элемента. ' . $newElement->LAST_ERROR);
}