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<?php
 $utm = $_GET['utm_content'];
 
 if($utm == 'sozdanie') {
   $multiTitle = 'Создание landing page';
 }
 elseif($utm == 'verstka') {
   $multiTitle = 'Верстка landing page';
 }
 elseif($utm == 'razrabotka') {
   $multiTitle = 'Разработка landing page';
 }
 else{
   $multiTitle = 'Блог о создании landing page';
 }
?>