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<p class="product-image">
    <!-- schema.org tag for Product Image -->
    <?php
        $_img = '<img itemprop="image" src="'.$this->helper('catalog/image')->init($_product, 'image')->resize(296).'" id="zoom1" class="cloud-zoom" title="'.$this->htmlEscape($this->getImageLabel()).'" />';
        echo $_helper->productAttribute($_product, $_img, 'image');
    ?>
</p>