Get usual Magento CMS Admin Url's
{{store url="catalogsearch/advanced/result" _query="manufacturer=17"}}
<h2>Magento CMS Urls</h2>
<!--get base url-->
{{base url='yourstore/contact.html'}}
<!--get store url-->
{{store direct_url="page.html"}}
<!--get js url-->
{{secure_base_url}}js/
<!--get media url-->
{{media url='/sampleimage1.png'}}
<!--get skin url-->
{{skin url='images/sampleimage1.png'}}