<Module code="customfields" feature="fields_prod">
<ProductField_Value product="myproduct" field="custom_field_code1">
<![CDATA[ Hello World ]]>
</ProductField_Value>
<ProductField_Value product="myproduct1" field="custom_field_code2">
<![CDATA[ This is a test ]]>
</ProductField_Value>
<ProductField_Value product="myproduct2" field="custom_field_code3">
<![CDATA[ Test ]]>
</ProductField_Value>
</Module>