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To always show the promo bar, remove the “close” button in it.

To remove the button, go to your theme.liquid file, scroll down to line ~ 271, and comment out the button code:

{% comment %}
<button type="button" class="text-link notification__close" id="NotificationPromoClose">
  {% include 'icon', name: 'close' %}
  <span class="icon__fallback-text">{{ 'cart.general.close_notification' | t }}</span>
</button>
{% endcomment %}