Hide content, click to show.
Warning : margin don't animate with toggle
$(".wrapper_question").click(function(event){
$(this).closest(".wrapper_question").find(".reponse").slideToggle();
event.preventDefault();
});
$('.wrapper_question').click(function() {
$(this).toggleClass('down');
});
.reponse {
display: none;
}
.wrapper_question.down .arrow {
transform: rotate(90deg);
}
<div class="wrapper_question">
<img class="arrow" src=""/>
<div class="question">
<p>Lorem ipsum</p>
</div>
<div class="reponse">
<p>Lorem ipsum dolor sit amet</p>
</div>
</div>