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reference

https://www.ashsmith.io/2012/05/importing-product-images-via-csv-in-magento-1-7-0-0/

FOR 1.9
https://stackoverflow.com/questions/34948063/magento-import-product-images-media-via-csv
https://docs.google.com/spreadsheets/d/1r_0c_P3tX48o5gsR2Lj3y_-ez02UVZS_u-8PkuhFRwc/edit#gid=1175434627


Step 1) Create the advanced profile

(System > Import/Export > Dataflow – Profiles).
only need to include the attributes that are required, which is just the SKU. Plus the appropiate image attributes. Plus labels if you want to go all out.

Step 2) Create the csv
Now finally all you need to do is modify your CSV file to include only the following columns:


sku, image, small_image, thumbnail, _media_image, _media_attribute_id, _media_position, _media_disabled


_media_attribute_id: 88
_media_position: 1
_media_is_disabled:  


Put all images to  /media/import



sku, image, image_label, small_image, small_image_label, thumbnail, thumbnail_label

example
sku        image
ATW001     ATW00cover.jpg
ATW001     ATW001.jpg
ATW002     ATW002.jpg
ATW003     ATW003.jpg
..         ..
..         ..

On this CSV first product will have 2 pictures(note 2 skus repeated) first pic is cover



*********** for magento 1.9

sku, image, image_label, small_image, small_image_label, thumbnail, thumbnail_label,
_media_image,_media_attribute_id,_media_is_disabled,_media_position,_media_lable