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Page Post Engagement 
  - Desktop News Feed
  - Mobile News Feed
  - Feature Phone
  - Desktop Right Column
  - Instagram Feed

Promote Your Page / Page Likes
  - Desktop News Feed
  - Mobile News Feed
  - Feature Phone
  - Desktop Right Column

Reach people near your business / local awareness
  - Desktop News Feed
  - Mobile News Feed
  - Feature Phone
  - Instagram feed
  
Increase brand awareness /Brand Awareness
  - Desktop News Feed
  - Mobile News Feed
  - Feature Phone
  - Instagram Feed
  
Increase your reach / Reach
  - Desktop News Feed
  - Mobile News Feed
  - Feature Phone
  - Instagram Feed

Send people to a destination on or off facebook /  link click
  - Desktop News Feed
  - Mobile News Feed
  - Feature Phone
  - Instagram Feed
  - Instant articles
  - Desktop right column
  - Audience network banner
  - Audience network interstitial
  - Audience network native

Get installs of your app / app installs
  - Mobile News Feed
  - Instagram Feed
  - Instant articles
  - Audience network banner
  - Audience network interstitial
  - Audience network native

Raise attendance at your event / event responses
  - Desktop News Feed
  - Mobile News Feed
  - Feature Phone
  - Desktop Right Column

Get video views / Video views
  - Desktop News Feed
  - Mobile News Feed
  - Feature Phone
  - Desktop Right Column
  - Instagram Feed
  - Audience network in-stream video
  - Auddence network outstream video
  - Audience network interstitial
  - Audience network native

Collect leads for your business / lead generation
  - Desktop News Feed
  - Mobile News Feed
  - Feature Phone

Increase conversions on your website / Website conversion
  - Desktop News Feed
  - Mobile News Feed
  - Feature Phone
  - Desktop Right Column
  - Instagram Feed
  - Instant articles
  - Audience network banner
  - Audience network interstitial
  - Audience network native

Increase engagement in your app / app engagement
  - Desktop news Feed
  - Desktop right column

Get pepole to claim your offer / offer claims
  - Desktop News Feed
  - Mobile News Feed
  - Feature Phone  

Promote a product catalog / product catalog sales


Get people to visit your stores / stores visits