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// 6.0以上
- (NSAttributedString *)pickerView:(UIPickerView *)pickerView attributedTitleForRow:(NSInteger)row forComponent:(NSInteger)component {
    NSString *text = [NSString stringWithFormat:@"R%d C%d", row, component];
    NSMutableAttributedString *as = [[NSMutableAttributedString alloc] initWithString:text];
    NSMutableParagraphStyle *mutParaStyle=[[NSMutableParagraphStyle alloc] init];
    mutParaStyle.alignment = NSTextAlignmentCenter;
    [as addAttribute:NSParagraphStyleAttributeName value:mutParaStyle range:NSMakeRange(0,[text length])];
    return as;
}

// 6.0以前
- (UIView *)pickerView:(UIPickerView *)pickerView viewForRow:(NSInteger)row forComponent:(NSInteger)component reusingView:(UIView *)view
{
    UILabel *label = [[UILabel alloc] initWithFrame:CGRectMake(0, 0, 300, 37)];
    label.text = [NSString stringWithFormat:@"something here"];
    label.textAlignment = UITextAlignmentCenter;
    label.backgroundColor = [UIColor clearColor];
    [label autorelease];
    return label;
}