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<?php
//* Do NOT include the opening php tag shown above. Copy the code shown below.

//* Customize the previous page link
add_filter ( 'genesis_prev_link_text' , 'sp_previous_page_link' );
function sp_previous_page_link ( $text ) {
    return '&#x000AB; Custom Previous Page Link';
}

<?php
//* Do NOT include the opening php tag shown above. Copy the code shown below.

//* Customize the next page link
add_filter ( 'genesis_next_link_text' , 'sp_next_page_link' );
function sp_next_page_link ( $text ) {
    return 'Custom Next Page Link &#x000BB;';
}