manually bind an event listener for each value that data-action might hold - http://alexkinnee.com/2013/11/binding-js-events-using-data-action-selectors/
// Using [data-action=""] selectors instead of class selectors when binding events in JavaScript
var actions = {
action1: function() {},
action2: function() {}
//....
};
$('body').on('click', '[data-action]', function() {
var action = $(this).data('action');
if (action in actions) {
actions[action].apply(this, arguments);
}
});