What type of feedback have you received on the original site? What goals did it accomplish (or not)?
Do you have any analytics from the original site?
Are there any specific policy actions, publications, etc. that took place as a result of the original site? Is this what you are/were looking to accomplish?
What were the biggest blockers for the original site achieving its goals?
Phase 2
What type of users are you expecting to visit the site? What do you want them to accomplish or take away from the visit?
What type of changes will have the biggest impact on "user success" [BECKY FIGURE OUT HOW TO WRITE THIS BETTER]
Specific items from the RFP, what's the motivation behind these additions/changes (ie. how does it improve the impact of the site?):