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<?

CModule::IncludeModule('iblock'); 
$el = new CIBlockElement;

$PROP = array();
$PROP["imya"] = $_POST["imya"];  
$PROP["telephone"] = $_POST["telephone"]; 
$PROP["familia"] = $_POST["familia"]; 
$PROP["email"] = $_POST["email"]; 
$PROP["url"] = $_POST["url"]; 
$PROP["kopii"] = $_POST["kopii"];
$PROP["isttext"] = $_POST["ist-text"];
$PROP["konkurent"][0] = Array("VALUE" => Array ("TEXT" => $_POST["konkurent"], "TYPE" => "text"));
$PROP["zapros"][0] = Array("VALUE" => Array ("TEXT" => $_POST["zapros"], "TYPE" => "text"));
$PROP["celi"] = $_POST["celi"];
$PROP["prior"] = $_POST["prior"];
$PROP["histprod"] = $_POST["hist-prod"];
$PROP["hist"] = $_POST["hist"];
$PROP["zakaztext"] = $_POST["zakaz-text"];
$PROP["rekl"] = $_POST["rekl"];
$PROP["celaud"][0] = Array("VALUE" => Array ("TEXT" => $_POST["cel-aud"], "TYPE" => "text"));
$PROP["region"] = $_POST["region"];

$arLoadProductArray = Array(
  "MODIFIED_BY"    => $USER->GetID(), // элемент изменен текущим пользователем
  "IBLOCK_SECTION_ID" => false,          // элемент лежит в корне раздела
  "IBLOCK_ID"      => 32,
  "PROPERTY_VALUES"=> $PROP,
  "NAME"           => "Элемент - ".$PROP["imya"]." ".$PROP["url"],
  "ACTIVE"         => "Y"           // активен
  );

$PRODUCT_ID = $el->Add($arLoadProductArray);

?>