1. ADA Compliance with keywords in mind
2. Optimize image sizes
3. Remove inline styling
4. Structure with HTML5 element standards
5. Check meta robots
6. If URL was created or edited:
a. URL ends with /
b. All lowercase letters
c. Separate words with single hyphen
d. Test OG/Twitter card data, hreflang, canonical tags
7. If NOT added to Pro Sitemaps:
a. Update sitemap file
b. Submit URL to be crawled in Google Search Console