Slogan (reklaamlause):  a brief, catchy statement to help with branding; ajutine
Tagline (tunnuslause):  a distillation of your corporate values and identity into a pithy phrase; a linguistic ⋅counterpart to your company’s logo; püsiv

Color

How to use color: Apply with the 60-30-10 rule

Use 60% of dominant colour, 30% of secondary colour and 10% of accent colour.
In web design you can rework the rule as 60% negative space, 30% content and 10% ‘call to action’ elements.

Tunnuslause (tagline)

Slogan vs tagline (näited)

Eesti firmade tunnuslauseid:

A. Le Coq	Elus on maitset
Saku	Saku. See õige.
Põltsamaa Felix	Ehtne ja hea
Säästumarket	Liider, parima hinnaga
Delfi	Rahva hääl
GoBus	Toome maailma lähemale!
G4S	Sinu eest valvel
Tere	Värske piim iga päev

Webdesign workflow

Atomic design workflow

(see image)   (or larger)

From sketch to mockup

Other stuff

Some web gallery layouts

Some good examples:

Species in pieces

• Illustratoris, et näha A4 originaal suuruses, peab zoom olema 125% (Delli monitoril)