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<script type="text/javascript">
tinymce.init({
    selector: "textarea",
    toolbar: "mybutton",
    setup: function(editor) {
        editor.addButton('mybutton', {
            type: 'menubutton',
            text: 'My button',
            icon: false,
            menu: [
                {text: 'Menu item 1', onclick: function() {editor.insertContent('Menu item 1');}},
                {text: 'Menu item 2', onclick: function() {editor.insertContent('Menu item 2');}}
            ]
        });
    }
});
</script>