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//1. Put this on EVERY page, just before </head>. I copied this from https://www.getvero.com/events
<script type="text/javascript">
  var _veroq = _veroq || [];
  _veroq.push(['init', { api_key: 'aa5e6b16e53a69c75b4823f4c69a6fa3a4a11855'} ]);

  (function() {var ve = document.createElement('script'); ve.type = 'text/javascript'; ve.async = true; ve.src = '//getvero.com/assets/m.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ve, s);})();
</script>

//2. Put this on every page the user IS logged in, just after the above snippet. 
<script type="text/javascript">
  var email = 'customer@domain.com'; // Replace with the email of the logged in user.
  _veroq.push(['user', {id: email, email: email}]);
</script>

//3. Put this on http://recruitloot.com/payment/cart
<script type="text/javascript">
  _veroq.push(['track', 'begins checkout']); 
</script>

//4. Put this on the page AFTER Paypal. Ideally this will fire for ALL customers who DO purchase
<script type="text/javascript">
  _veroq.push(['track', 'completes checkout']); 
</script>