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<?php

 if( $product->is_type( 'simple' ) ){
     echo "is simple product";
  } elseif( $product->is_type( 'variable' ) ){
      echo "is variable";
  } elseif( $product->is_type( 'composite' ) ){
     echo "is composite";
  } else {
	 echo "derpage";
	}
	
?>