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You may have been hearing about the new GDPR law. I am 
gaining a good understanding of it and found this useful explanation:
When the regulation does not apply

Your company is service provider based outside the EU. It provides services to customers outside the EU.  Its clients can use its services when they travel to other countries, including within the EU. Provided your company  doesn't specifically target its services at individuals in the EU, it is not subject to the rules of the GDPR.


FULL ARTICLE - https://ec.europa.eu/info/law/law-topic/data-protection/reform/rules-business-and-organisations/application-regulation/who-does-data-protection-law-apply