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$('[placeholder]').focus(function() {
  var input = $(this);
  if (input.val() == input.attr('placeholder')) {
    input.val('');
    input.removeClass('placeholder');
  }
}).blur(function() {
  var input = $(this);
  if (input.val() == '' || input.val() == input.attr('placeholder')) {
    input.addClass('placeholder');
    input.val(input.attr('placeholder'));
  }
}).blur().parents('form').submit(function() {
  $(this).find('[placeholder]').each(function() {
    var input = $(this);
    if (input.val() == input.attr('placeholder')) {
      input.val('');
    }
  });
});